Saturday, 14 January 2012 11:55
As Official Footwear and Outerwear Sponsor for the fourth consecutive year, Timberland shared exciting new information about activities planned for the 2012 Sundance Film Festival, as part of the brand's Fade to Green platform. Fade to Green was designed to serve as a reminder that, like Timberland, film goes beyond commerce to celebrate innovation, self expression and style. To raise awareness and inspire action around earthkeeping, Timberland will reward consumers for their commitment to the environment and protecting the outdoors through on-site activities in Park City and online activations via Twitter and Facebook. The Festival runs from January 19 – 29, 2012 in Park City, Salt Lake City, Ogden and Sundance, Utah.
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What if your film not only grossed top box office figures, but also helped make the world a better place via its core message to avert climate change, protect natural habitats, preserve the biodiversity of species, alleviate poverty, or promote universal education across the globe? Imagine delivering true IMPACT through visual media with the potential to transform our global society.
For anyone lucky enough to attend the Produced by Conference in early June, you know the event was filled with roundtable discussions, the chance to meet film commissioners from around the world and, of course, some of that famous Burbank heat. Fortunately, all attendees were able to stay cool thanks to PCB water bottles donated by Hertz.
Since attending the PGA Green conference on Calculating Your Carbon Footprint, I have clearly defined myself as the most annoying person in my production office. From chewing my coordinator’s ear off about the negative effects of idling vehicles, to forcing people to take leftover lunch home with them for dinner ("Your wife doesn’t want to cook tonight, plus your kids love lo mein!") my absurd requests as a Director have officially reached Jedi status. 
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