As Official Footwear and Outerwear Sponsor for the fourth consecutive year, Timberland shared exciting new information about activities planned for the 2012 Sundance Film Festival, as part of the brand's Fade to Green platform.  Fade to Green was designed to serve as a reminder that, like Timberland, film goes beyond commerce to celebrate innovation, self expression and style. To raise awareness and inspire action around earthkeeping, Timberland will reward consumers for their commitment to the environment and protecting the outdoors through on-site activities in Park City and online activations via Twitter and Facebook.  The Festival runs from January 19 – 29, 2012 in Park City, Salt Lake City, Ogden and Sundance, Utah.